Wednesday, 9 March 2016

Studio Logo Research



The Universal logo is one of the most globally recognised logos. The logo is one of my favourites as it is so different, detailed and interesting. It highlights the universality of their company and shows how it is a company that will affect people across the globe as the Earth is the central image within the logo. This is also highlight in the moving image, of the logo orbiting the Earth. The text of the logo is bold and in capital letters, these both emphasise the studio's name. Universal doesn't specialise in any particular genre of movie, but predominately very popular HollyWood productions. The white aura surrounding the Earth suggests that their consumers are very important to them.



Another extremely recognised studio logo is the Metro Goldwyn Mayer's logo. The logo is a famous classic and is very well established. The gold reinforces the idea of class and also links well with the name 'Goldwyn'. The moving image of the lion connotes power, strength and dominance. The lion itself is also a rich gold, which reinforces the idea of luxury and extravagance. This is accompanied by the powerful roar from the lion (diegetic) and rich,layered orchestral music played (non-diegetic). The text font appears to be a very traditional and formal font which aids the studio's well established and classic appearance.



Twisted Pictures is the studio that produced the Saw movies. The logo's text is in bold, however it doesn't include any capital letters and is written all in lowercase. This suggests a sense of informality, which makes sense as it is not an extremely well known, 'mega' studio. It is an independent American studio. At the end of the letters, the colour of white begins to fade, thus giving the impression that they are partially submerged in dirt, imitating that of being buried. This idea connotes death and horror which the production company specialises in. In the centre of the logo, is a metal pole with bloodied barbed wire winding around it. This is an image that connotes horror, gore and suggests and speciality in the genre of thrillers.

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